International Cardiac Alliance
2024
Annual report design
Overview
Role: Concept designer
Timeline: 3 months
Tools: InDesign, Photoshop, Illustrator, Figma
What I did:
I continued to to work with the ICA leadership team
Manage client feedback
Manage relationship with printer
Set up files and adjustments for digital printing
Delivering press ready files for printer
Question: How can their annual report represent their company?
I Interviewed a co-founder and learned: The International Cardiac Alliance (ICA) – formerly known as the Haiti Cardiac Alliance (HCA) – is a non-profit organization celebrating its 10th anniversary. This annual report is meant to show their mission, celebrate what they’ve accomplished over the last 10 years, and highlight their name change from HCA to ICA.
Want a professional design to speak to investors
Changing the name from HCA to ICA
Their 10th anniversary
The design process:
The theme and design chosen is a continuation of the 2024 theme. In 2024 the annual report design was their most complimented one so what better way to celebrate that than well, do it again? This theme focuses on the celebration of the ICA’s evolution. Using earthy colors to show its connection with the world and sharing colors with the imagery used. Inspired by a safer approach to the designs with more of a focus on what they are saying rather than one on the designs.